Interior of the Bugatti Tourbillon
Credit Bugatti
The world of Haute Couture in automotive design: Discover the stunning interior of the Bugatti Tourbillon
Creating a concept that endures is the eternal test of any designer. For Bugatti, it’s a guiding principle that has shaped the brand for 116 years, influencing ideas that give each car its unmistakable identity. Maintaining this approach for more than a century calls for a clear design mission rooted in every element of a vehicle. In Bugatti’s newest chapter, that responsibility rests with the team behind the Tourbillon’s cabin design. In the latest episode of ‘DNA New Era,’ Bugatti’s Chief Interior Designer explains the unique challenge of bringing this interior to life.
Interior of the Bugatti Tourbillon
Credit Bugatti
“The role of an interior designer is to, of course, design a full vehicle cabin from the first sketches all the way to production. But we need to consider many aspects in this journey – not only Bugatti’s DNA, and making sure we honor all of the marque’s stylistic cues, but also develop a theme; a user sequence that is understandable.” IGNACIO MARTINEZ, CHIEF INTERIOR DESIGNER AT BUGATTI.
Interior of the Bugatti Tourbillon
Credit Bugatti
Within the cockpit, the iconic center line and C-line that define the marque’s vehicles merge into a new form within the cabin, creating a custom space on one side for the driver and on the other for the passenger – a line running down the interior’s center, subtly echoing the exterior’s center line.
Along with a horizontal color division inside, the range of materials used in the cabin has also been expanded. Newly developed, custom fabrics for the seats and door panels complement soft leather to engage the senses of the occupants. Bugatti adopts an approach called “car couture,” which translates the world of Haute Couture into automotive design.
Interior of the Bugatti Tourbillon
Credit Bugatti
Interior of the Bugatti Tourbillon
Credit Bugatti
While both excellence and legacy flow through the vehicle’s aesthetic, the Tourbillon’s designers also needed to reflect that quality in the robustness of its engineering. They had to balance their creative wishes with the practical requirements of delivering an interior that’s also defined by safety, comfort and performance.
The fully analogue cluster of the Bugatti Tourbillon
Credit Bugatti
Interior of the Bugatti Tourbillon
Credit Bugatti
Everything that fueled the creation of the Tourbillon’s cabin is closely linked to engineering innovation and design intelligence, guiding Bugatti’s designers to deliver the essential features required of modern-day road vehicles, while remaining true to the original design concept.
In the case of the Tourbillon, named after an innovative watchmaking development from the early 19th century, the design philosophy at the heart of the hypercar also reflects the idea at the core of its horological namesake: the essence of timelessness. Therefore, the idea of timelessness played a key role in shaping the interior concept.
Bugatti Tourbillon – The dials highlight a fascination with the beauty of the mechanical; each gear and mechanism was developed together with master watchmakers in Switzerland.
Credit Bugatti
Interior of the Bugatti Tourbillon
Credit Bugatti
As the eye follows the cabin’s center line, it is also drawn to the centerpiece of the driving experience: the steering wheel and instrument cluster. An evocative symbol of the Tourbillon’s analogue philosophy, both features come together to form a distinctive proposition. The fixed-hub steering wheel integrates user controls and paddle shifters into its seamless rim, rotating freely around the central airbag. This mechanical achievement serves as the perfect complement to the exquisitely crafted dial binnacle beneath it.
Design sketch of the interior of the Bugatti Tourbillon.
Credit Bugatti
The fully analogue cluster showcases an impressive achievement in machine engineering; each gear and mechanism was developed in collaboration with master watchmakers in Switzerland, blending the finest craftsmanship from the worlds of horology and automotive design.
Using the same approach as with the steering wheel, the dials emphasize a fascination with mechanical beauty — their milled aluminum casing, elegantly skeletonized design, and crystal-covered display evoke the refined, mechanical simplicity of Bugatti models from the early 20th century.
Ignacio Martinez, Bugatti’s Chief Interior Designer
Credit Bugatti
“Everything in the interior of the Tourbillon is connected semantically to the art of watchmaking. By keeping this approach alive and thriving through our pencils, hands and minds, we ensure the experience of driving the Tourbillon will remain timeless for years to come.” IGNACIO MARTINEZ, CHIEF INTERIOR DESIGNER AT BUGATTI.
