A Graff High Jewelry necklace and matching earrings are centered on a series of pear-shaped Fancy Yellow diamonds.
Credit Graff
The exceptional world of Graff’s high jewelery
Graff launches its newest High Jewelry campaign, highlighting some of the most extraordinary jewels worldwide. The initial images showcase stunning High Jewelry pieces illuminated by exceptional Graff white and yellow diamonds, characterized by distinctive silhouettes. These striking visuals feature unique masterpieces that exemplify the House’s unmatched craftsmanship. Each curve, proportion, and detail has been carefully refined, producing jewelry that captures attention with sleek, contemporary elegance.
A Graff High Jewelry necklace
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A pair of Graff High Jewelry earrings showcases more than 65 carats of oval Fancy Yellow and white diamonds, arranged in cascading lines.
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Francois Graff, Chief Executive Officer, comments: “Diamonds have always held the power to move us. For generations, we’ve transformed these gifts of nature into High Jewelry that is defined by exceptional beauty, rarity and emotion. This new campaign brings this ethos to life – every jewel embodies the spirit of Graff: an expression of fearless creativity and uncompromising artistry.”
A Graff cuff features graphic lines of white diamonds centered on a 40-carat emerald-cut yellow diamond.
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A rare treasure, an exceptional 40-carat emerald-cut yellow diamond, gave the House’s artisans an opportunity to showcase their expertise in stone-led design in this High Jewelry cuff. Crafted in yellow and white gold, the piece features every detail shaped in dialogue with the central stone, reflected in an intricate geometric design that extends along the piece, with over 45 carats of baguette-cut and round diamonds arranged in a chevron-inspired pattern.
A Graff cuff features graphic lines of white diamonds centered on a 40-carat emerald-cut yellow diamond.
Credit Graff
A Graff High Jewelry necklace and matching earrings are centered on a series of pear-shaped Fancy Yellow diamonds.
Credit Graff
Ablaze with golden light, a High Jewelry necklace and matching earrings are centered on a series of pear-shaped Fancy Yellow diamonds. Sweeping lines of pear-shaped white diamonds appear to float above sculptural ribbons of pavé, creating fluid curves and cascading layers that capture and reflect light from every angle.
A Graff High Jewelry necklace of pear-shaped Fancy Yellow diamonds.
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Striking High Jewelry Tilda’s Bow suite features Fancy Intense Yellow diamonds.
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Another campaign visual reveals High Jewelry creations inspired by Tilda’s Bow, with the House’s signature bow motif presented in a vibrant expression of devotion and eternal bonds. Fancy Intense Yellow diamonds illuminate the necklace as sculptural bows formed of yellow oval and white pavé diamonds are finished with sleek lines of yellow pavé.
Striking High Jewelry Tilda’s Bow suite features Fancy Intense Yellow diamonds.
Credit Graff
Anne-Eva Geffroy, Design Director, states: “At Graff, our passion for exceptional stones and deep, almost instinctive creativity drives us. As our High Jewelry designs become increasingly intricate, every line, motif, and setting is thoughtfully crafted to respect the true character of the extraordinary diamonds featured in each piece.”
Shot by Liz Collins, Graff’s latest High Jewelry campaign features model Bibi Breslin, who brings bold energy to each visual. The campaign launches in August 2026 across Graff channels, with a second part in early autumn. Graff has spent over 65 years creating High Jewelry pieces that celebrate the world’s rarest gems, starting with selecting remarkable stones for their beauty and emotional power, then transforming them into lasting masterpieces through expert craftsmanship.
