The “city within a city” idea is driven by Mercedes-Benz’s Sensual Purity design philosophy, which transforms the brand’s DNA into architecture and creates emotional connections.
Credit Mercedes-Benz
Mercedes-Benz Places, Binghatti City architectural design is the second residential project in Dubai
Mercedes-Benz and Binghatti launch their second joint project, Mercedes-Benz Places | Binghatti City, with new details on design and amenities. Conceived as a “city within a city”, the architectural scheme spans nearly 9 million square feet and comprises more than 13,000 residences within 12 towers. The centrepiece building “Vision Iconic” and surrounding structures are connected by a cohesive architectural language, inspired by the legacy of Mercedes-Benz design. The project advances the partners’ collaboration in Dubai from a single-tower development to a masterplanned setting focused on design, mobility and community.
Mercedes-Benz Places | Binghatti City architectural design is the second residential project in Dubai
Credit Mercedes-Benz
Mercedes-Benz Places | Binghatti City architectural design is the second residential project in Dubai
Credit Mercedes-Benz
Developed in collaboration with the brand’s top design experts, the exterior embodies Mercedes-Benz’s Sensual Purity design philosophy. Its unique layout connects the main feature to gradually appearing structures, highlighting a sense of movement and speed. Horizontal lines on the podiums reflect the prominent “Iconic Grille” seen on the pavilion. The floating appearance over the podiums enhances the sense of sophistication.
Mercedes-Benz Places | Binghatti City architectural design is the second residential project in Dubai
Credit Mercedes-Benz
“With Mercedes-Benz Places, we transfer the unique DNA of our brand into holistic, customer-centric, and connected living spaces. This project sets a new benchmark for exclusive, integrated urban living. We are celebrating 140 years of company history this year – a legacy few can look back on. Mercedes-Benz Places | Binghatti City marks the first time we apply it at true urban scale: an entire living environment, a city within a city, that bears our unmistakable identity.” – Axel Harries, Head of Global Service and Parts, Mercedes-Benz AG
