The Phantom Centenary Private Collection – Rear seats master artwork, design sketch
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Interiors: A bespoke statement inspired by a legacy
For a century, the Rolls-Royce Phantom has symbolized success and sophistication, favored by the world’s most influential people. The Rolls-Royce Bespoke Collective, made up of designers, engineers, and artisans, dedicated their expertise and creativity to what has become their masterpiece. They delved into the Phantom’s world, capturing the spirit and identity of each era from the 1920s to today. The outcome, the Phantom Centenary Private Collection, celebrates the 100-year legacy of the model through 77 interior artworks. Only 25 sets are made, each allocated to clients worldwide.
The Phantom Centenary Private Collection – Couture fabric – Embroidery
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The Phantom Centenary Private Collection, the most complex and technically ambitious Private Collection ever, is the result of three years of development and over 40,000 hours of meticulous work. The interior showcases Phantom’s history through subtle archival details. The combination of textiles and leather recalls early models, where the driver’s seat was upholstered in durable leather and the rear seat in soft fabrics. This design reflects Phantom’s tradition of blending authority at the wheel with calmness inside the cabin.
Phantom Centenary Private Collection – Couture fabric
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Rolls-Royce Phantom Centenary Starlight Headliner embroidery
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The Rolls-Royce Bespoke design team spent over a year researching archives, manuscripts, books, memoirs, photographs, and paintings, working with a Rolls-Royce historian. Every motif appearing on the doors, seats, and the Starlight Headliner was hand-sketched by a designer before being digitized and recreated in wood, leather, or thread.
The rear seats are inspired by the 1926 “Phantom of Love” and its handwoven Aubusson tapestries. The design unfolds in three layers. The background, printed in high resolution, depicts locations tied to Phantom’s history, from the original Conduit Street showroom in London to Henry Royce’s paintings of Southern France. The second layer features Phantoms from different eras. The third is embroidered with abstract portraits of seven notable owners.
Phantom Centenary Private Collection – Rear seats
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The fabric was developed over 12 months with a fashion atelier. Special inks and printing methods were created to meet Rolls-Royce’s durability and finish standards. Golden Sands and Seashell threads outline the embroidered imagery, totaling over 160,000 stitches. The completed work spans 45 panels, precisely fitted to the seats at the Home of Rolls-Royce using tailoring techniques inspired by Savile Row. This is the most intricate seat design ever created by the marque.
Rolls-Royce Phantom Centenary Starlight Headliner embroidery
Credit Rolls Royce Motor Cars
The Starlight Headliner features 440,000 stitches that illustrate Phantom’s history. It references the mulberry tree under which Henry Royce was photographed with colleagues Charles L. Jenner and Ernest Hives.
The design includes the trees at Goodwood headquarters and honeybees from the Rolls-Royce apiary. Hidden details nod to Phantom legends, including a bird representing Sir Malcolm Campbell’s Phantom II “Bluebird” and a vault-door symbol at “The Bank,” where the first Goodwood Phantom was designed.
Phantom Centenary Private Collection – Rear seats
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Phantom Centenary Private Collection – Front Seats
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The front seat leather features laser-etched artwork based on hand drawings. Among the motifs: a rabbit, the codename for Rolls-Royce’s 2003 relaunch, and a seagull, the codename for the 1923 Phantom I prototype.
Phantom Centenary Private Collection – The most complex woodwork ever
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The woodwork, created over a year, is the most intricate ever made for a Rolls-Royce. Crafted in stained Blackwood, the door panels illustrate key journeys in Phantom’s story. The rear doors depict the coastline of Le Rayol-Canadel-sur-Mer, where Henry Royce wintered. The front passenger door shows West Wittering, near his summer home.
Phantom Centenary Private Collection – Rolls-Royce gilding
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Phantom Centenary Private Collection – design sketch
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Phantom Centenary Private Collection – The most complex woodwork ever
Credit Rolls Royce Motor Cars
The driver’s door commemorates the 4,500-mile trip of the first Goodwood Phantom across Australia. Each panel combines 3D marquetry, laser etching, ink layering, and gold leafing. Roads are made from 24-karat gold leaf, cut and applied by hand. The rear doors also feature flora from Southern France and a gold-leaf dot marking Royce’s homes.
Phantom Centenary Private Collection – The most complex woodwork ever
Credit Rolls Royce Motor Cars
The wooden surfaces transition into embroidered leather panels. Gold thread continues the “roads,” while black stitching echoes the etched details. The rear picnic tables feature etched images of the original 1925 Phantom I and the current Phantom VIII, mirrored in embroidery on the reverse side. The Piano Black veneer features gold dust, which reflects the gold-plated rotary dial.
Phantom Centenary Private Collection – Picnic table
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Phantom Centenary Private Collection
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Phantom Centenary Private Collection – Anthology Gallery
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The centerpiece of the cabin is the Anthology Gallery. It consists of 50 3D-printed, vertically brushed aluminum fins that resemble book pages. Each fin is formed from sculpted letters, readable from both sides, with quotes from a century of press acclaim. Subtle lighting creates shifting reflections as the viewer moves.
Phantom Centenary Private Collection – Passenger panel
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Phantom Centenary Private Collection
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The Phantom Centenary Private Collection’s exterior recalls the golden age of Hollywood, when Phantom appeared at premieres, carried screen icons, and became a symbol of that era’s style. The car features a two-tone Bespoke finish. The sides are painted Super Champagne Crystal over Arctic White, while the upper body is Super Champagne Crystal over Black. Paint specialists achieved the metallic shimmer by infusing the clear coat with fine crushed glass particles. For this collection, champagne-colored flakes replaced the standard ones, and their amount was doubled to deepen the effect.
Phantom Centenary Private Collection – Solid gold Spirit of Ecstasy, design sketch
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The hood ornament reinterprets the first Spirit of Ecstasy fitted to a Phantom. It’s cast in solid 18-karat gold, plated in 24-karat gold for durability, and hallmarked with a special Phantom Centenary stamp. The base is finished in hand-poured white enamel with the collection’s name. For the first time, the “RR” Badge of Honor on the front, rear, and sides is also in 24-karat gold and white enamel.
Phantom Centenary Private Collection
Credit Rolls Royce Motor Cars
The extended application of the two-tone paint is a tribute to the flowing shape of 1930s Phantoms. The two-tone exterior, combining Super Champagne Crystal over Arctic White and Super Champagne Crystal over Black, is designed to evoke the timeless elegance of a black-and-white film star, recalling Hollywood’s golden age when Phantom was a symbol of glamour.
Henry Royce in Southern France near Rayol-Canadel-sur-Mer
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Each historic moment is brought to life through advanced artisanal techniques, many developed specifically for this rare and collectible tribute. Inside, couture-designed textiles, sketch-like embroidery, laser-etched leather, and groundbreaking woodcraft — including 3D marquetry, gilding, and 3D ink layering — tell Phantom’s story in stunning, intricate detail. Outside, the hood is crowned with a unique Spirit of Ecstasy figurine, reinterpreted from the very first to grace a Phantom, and presented in solid gold to mark this milestone.
