‘I Wish’ 2025 – Graff’s Festive Season collection – High Jewelry
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Every wish comes true: A Graff Festive Season
For over fifty years, Graff has celebrated the beauty of the finest gemstones. Generations of the Graff family have poured their passion and expertise into carefully selecting each stone and personally overseeing every step of their journeys.
Nothing is rushed, and no shortcuts are taken — only the pursuit of perfection. In October 2025, Graff joyfully introduced its new holiday campaign, a heartfelt tribute to the magic and wonder of winter. ‘I Wish’ features rare treasures with dazzling brilliance that the House is celebrated for.
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
This campaign highlights Graff’s high jewelry with a fresh, modern touch, showcasing bold designs with rare diamonds and gemstones—white diamonds shimmer like first snowfall—pure and full of joy.
Warm, golden tones radiate from treasured yellow diamonds. Deep green emeralds remind us of evergreen forests in winter, standing beautiful and resilient in the frost. The most extraordinary jewels—glistening white diamonds, sparkling yellow diamonds, and lush emeralds—capture the stunning beauty of the season in Graff’s enchanting ‘I Wish’ collection campaign.
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
An impactful high jewelry suite, featuring over 136 carats of Graff diamonds and emeralds in a modern chain motif, radiates powerful energy. The inside edge of each link is lined with rows of round pavé emeralds— a subtle glimmer of Graff green and a signature design element for the House. Single oval, emerald cut, or pear-shaped stones are placed along the length of each piece, creating alluring flashes of diamond brilliance.
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
A high jewellery necklace with a structural design features 90 carats of exceptional Graff diamonds. The necklace is accented with elegant lines of custom-cut baguette emeralds that curve along the strands. Between these strands are rows of perfectly graduated pear-shaped diamonds, each line adding a sense of rhythm and depth.
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
A unique pair of earrings embody a fusion of avant-garde design and high jewellery savoir-faire. A shimmering surface of snow-set round pavé diamonds is accented by 9 carat Fancy Yellow cushion cut diamonds, creating a dazzling divergence of colour, with delicate round pavé stones highlighting each outer silhouette.
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
Solitaire rings within the campaign feature exceptional Graff stones including a 16 carat Fancy Vivid Yellow oval diamond, a 15 carat D Flawless emerald cut diamond and a 17 carat Colombian emerald.
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
‘I Wish’ 2025 – Graff’s Festive Season collection, High Jewelry
Credit Graff
A stunning high jewellery suite showcases the finest Graff diamonds, capturing the brightness of shooting stars streaking across a night sky. Each round, brilliant, and custom-cut baguette diamond is skillfully arranged to create abstract bursts that define the necklace, earrings, and bracelet within the exquisite suite.
‘I Wish’ 2025 – Graff’s Festive Season collection, Fine Jewelry
Credit Graff
‘I Wish’ 2025 – Graff’s Festive Season collection, Fine Jewelry
Credit Graff
‘I Wish’ 2025 – Graff’s Festive Season collection, Fine Jewelry
Credit Graff
Francois Graff, Chief Executive Officer at Graff, comments: “The jewellery creations chosen for the 2025 I Wish campaign truly reflect the spirit of Graff: bold, hypnotic and radiant. This festive season, whether you choose to give the gift of Graff or to celebrate adorned in our unique high jewellery, classic diamond designs, or coveted fine jewellery collections, every piece is crafted with the unrivalled expertise, passion and devotion that have defined the House of Graff for 65 years.”
‘I Wish’ 2025 – Graff’s Festive Season collection, Fine Jewelry
Credit Graff
With its unmistakable glamour and beauty that embody the spirit of Graff, the ‘I Wish’ festive campaign was launched across all Graff channels.
